Intro Travel
Global Travel Company
Intro Travel is a global travel company offering curated group experiences designed to bring people together.
Objective
To capture immersive travel experiences through content, moving beyond traditional destination visuals.
Scope
Travel content creation and video production
Short-form video editing for social media
Photography for social and web use
UGC content for organic and paid campaigns
Creative direction and on-location content capture
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The focus was on authenticity, energy and real moments.
We delivered travel content creation and video production, producing social-first video, photography and UGC designed to drive engagement and bookings.
Outcome
01.
Content that sells the experience, not just the destination
Rather than relying on polished travel visuals, we focused on capturing real, in-the-moment experiences, showcasing what it actually feels like to travel with Intro.
02.
Social-first content designed to perform
All content was created with platform behaviour in mind, prioritising short-form video and formats that drive engagement, reach and shareability.
03.
UGC designed for both organic and paid performance
We created UGC-style content specifically built for ads and organic distribution, allowing Intro to run content that felt native to the platform while still driving conversion.
04.
A full suite of assets across social and web
Alongside video, we captured a bank of photography that was used to refresh Intro’s website, creating a more cohesive and elevated digital presence beyond social media.
05.
Content built to support visibility and bookings
The final output was a versatile content library designed to scale across both organic and paid channels, giving Intro a bank of high-performing assets they can continuously test, iterate and reuse, supporting both brand storytelling and direct conversion.
Kind words
Japan: Thanks so much for sending those pics over - they are absolutely unreal! You’ve definitely outdone yourselves, and I can’t wait to get them up on our marketing/socials.
UGC: Thanks so much for sending through! Both of these are perfect, absolutely love it, and I’ve shared it to our 150+ team, who are equally loving it. Thanks again for both, have absolutely loved working with you guys and looking forward to NZ next year!
New Zealand: “These are gorgeous! Very hard to pick which to go for!”
Remi Whelan, Intro Travel Social Media and partnerships coordinator
Service: The Studio
Content Capture + Production