MARY JANE
VAUGHAN DESIGNS
Luxury London Florist
Specialising in refined, statement arrangements for weddings and high-end events, known for its elevated aesthetic and attention to detail.
Objective
To elevate MJVD’s social media presence through strategic content creation, ensuring their platforms reflected the premium nature of their work and attracted high-end clients.
Scope
Social media strategy and platform management
Content planning, ideation and monthly delivery
Luxury event content creation, video and photography
Creative direction and on-site content capture
Social media copywriting and messaging
Custom social media templates and visual identity
Performance tracking, analytics reporting and paid campaigns
The focus was on refining visual identity, evolving tone of voice and showcasing the artistry behind each design.
We delivered social media management, content creation and video production, producing luxury event content and brand storytelling designed to strengthen brand recognition and positioning.
Outcome
01.
A luxury feed that felt instantly elevated.
We refined MJVD’s visual direction to create a grid that felt cohesive, premium and editorial. The goal was to ensure every post contributed to a brand identity that felt instantly recognisable and aligned with the calibre of weddings and events MJVD designs for.
02.
Content that showcased artistry, not just arrangements.
MJVD’s work speaks for itself, but our role was to translate that into storytelling that highlighted the process, detail, and craftsmanship behind every design. Through thoughtful reels, carousels and post structure, we created content that felt romantic, intentional, and rooted in luxury.
03.
Stronger positioning, clearer brand presence.
Luxury brands need clarity. We shaped MJVD’s social presence to communicate exactly what they offer, who they serve, and why they’re different. From copywriting to content planning, everything was created to support future enquiries and position MJVD as a go-to florist for elevated events.
04.
A strategy designed to attract high-end clients.
Social media became more than a portfolio, it became a tool for visibility and conversion.By combining premium visuals with intentional messaging, we ensured MJVD’s content appealed directly to their ideal audience: luxury clients, planners, and venues seeking refined floral design.
05.
Scroll-stopping content built for beauty and performance.
Alongside ongoing management, we created strategic assets including storytelling carousels that highlighted brand identity, signature style, and the experience MJVD delivers. This allowed MJVD to show up consistently with content that was both aesthetically beautiful and commercially effective.
Kind words
"Your input and energy has given us new life [that] others have commented on! You are so full of ideas and we love working with you, we would 100% recommend you to others! "
Anna, Lead Creative at Mary Jane Vaughan Designs
Service: The Master Bedroom
Monthly Social Media Management + Content Creation